MDes (Hons) Product Design

Core units

• Team Project: You will engage in collaborative team work across the design disciplines to generate a wide range of design ideas, concepts and solutions in response to set design briefs, and effectively present to different audiences to communicate your ideas.
• Design Communication: You will develop understanding of the principles of idea generation, design communication and presentation through a range of media. You will explore form and function through manual presentation techniques, apply digital image manipulation, develop part and assembly mock-ups through computer modelling and develop engineering drawings for technical presentation.
• Materials and Technology A: You will learn to apply a range of fundamental mathematical and engineering principles to analyse basic product design problems. Lab sessions will develop your ability to select, test and exploit materials and manufacturing processes in the synthesis of product design solutions.
• Materials and Technology B: This unit will further develop your knowledge of a wide range of materials and their basic properties in order to understand how these properties may be exploited or modified to satisfy a design requirement.
• Design Projects 1: The unit aims to develop a holistic approach to design that is creative, dynamic and structured, thereby encouraging the development of creative and analytical thinking in design. You will create a physical and/or digital model, prototype or visual and present the results in a professional manner.
• Design Studies 1: This unit will develop your understanding of contextual and historic design issues and perspectives and your understanding of the application of psychology and physiology for effective ergonomic product design.

Core units

• Manufacturing and Technology: This unit aims to further develop your understanding of the properties and uses of functional materials, providing you with the sound knowledge and understanding of modern manufacturing for competitive product development. You will also develop your working knowledge, understanding and application of an increased range of physical and technological principles relevant to the design of components, machines and products.
• Product Design Tools: This unit will broaden your understanding and application of the principles of product design visualisation, presentation, tools and techniques.
• Product Design Projects 2A: You will develop your ability to satisfy both the technological and humanistic needs and requirements of a product in the context of current social, economic and manufacturing requirements and regulations.
• Product Design Projects 2B: You solve increasingly complex design problems and expand your ability to employ materials, media, techniques, methods, technologies and tools associated with product design through drawing, modelling, computer visualisation and physical prototyping using skill and imagination.
• Management and Commercialisation: This unit will introduce you to the key aspects of business and management that relate to the development and delivery of commercial value, and the issues facing business functions such as marketing, operations and finance.
• Design Studies 2: This unit will build on the design experiences in the first year, developing your sensitivity and awareness to aesthetics of design and efficient methods surrounding the product design and development process.

You will complete a minimum 30-week industrial work placement which can be carried out anywhere in the world. You'll get an opportunity to include a period of academic study during this time. The placement year offers a chance to gain experience and make contacts for the future.

You'll choose either the BA (Hons) or BSc (Hons) option during your placement year. The BSc option has more focus on the technological areas of design, while the BA option has more focus on the humanistic and contextual issues of product design.

Core units

• Advanced Technology: ​This unit will provide you with the understanding and professional competence required for design of products for structural integrity and reliability, and the ability to predict the performance and reliability of products in service. 
• Design Studies 3: You will further build on knowledge built in your first two years, exploring the synergistic relationship between product design aesthetics and ergonomics. The unit will enable you to make informed ergonomic decisions through the application of psychology and physiology.
• Business Development: Approaches to strategic management and thinking will be examined to capitalise on your entrepreneurial spirit and business acumen.
• Product Design Projects 3: This unit aims to synthesise the broad range of skills and understanding gained during the whole course to identify, develop and solve a Product Design problem, in a professional manner.
• Product Design Prototypes: This unit will enable you to gain in depth knowledge of prototyping material and techniques, manufacture your own advanced product prototype.

Core units

• Competitive Product Development: You will look at a broad range of business factors including political, social, environmental pressures and others affecting competitive product development within domestic and international markets. Additionally you will establish best practice surrounding strategic marketing, product design, manufacturing and product sourcing, and the benefits of partnerships within the supply and distribution chains.
• Design Thinking: In this unit you will encapsulate a research based approach to investigate the latest ideas surrounding advanced design methods and user experience design to move products from a physical viewpoint to one of also seeing the product as a service, taking the product into the virtual and the interfaceless.
• Interdisciplinary Group Project: This unit will develop essential management skills required to lead a professional team towards a successful solution of a technical problem. You will also develop strategies for team building and conflict resolution on a holistic approach to management.
• Life Cycle Management: This unit consolidates your knowledge of sustainable design issues through the means of materials optimisation and life cycle techniques, including the quantification of environmental impacts during the life cycle of a product/service from cradle to grave. You will also demonstrate application of financial, economic and social legislative and environmental factors to product design, and the impact of a positive ethical conduct to design practice.
• MDes Project: In this unit you will critically investigate and report on a particular product design issue in depth, considering recent research findings and industrial experiences. You will develop and engage in project proposals, planning, experimental design and analysis techniques, and be able to independently select appropriate strategies to successfully execute an independently-conducted product design project.

Programme specifications provide definitive records of the University's taught degrees in line with Quality Assurance Agency requirements. Every taught course leading to a BU Award has a programme specification which describes its aims, structure, content and learning outcomes, plus the teaching, learning and assessment methods used.

Whilst every effort is made to ensure the accuracy of the programme specification, the information is liable to change to take advantage of exciting new approaches to teaching and learning as well as developments in industry.

If you have been unable to locate the programme specification for the course you are interested in, it will be available as soon as the latest version is ready. Alternatively please contact us for assistance.

Dedicated for the use of design and engineering students, our workshops and laboratories are fitted with a wide range of equipment and tools used by professionals. Using industry-standard equipment throughout your course really prepares you for the world of work.

One of our placement employers recently commented "Bournemouth University has by far the most talented and work ready students."

Find out more about the equipment we have in our Innovation Centre.

The experience that you will gain during your placement is invaluable in helping to make informed decisions about your future career path, as well as enhancing employment prospects upon graduation.

During the placement year you will have the chance to develop your interpersonal skills and build on the theory and knowledge you have gained so far. Many of our students find that they are offered permanent jobs after graduation by their placement companies.

You will begin your placement after completion of your second year of study and you must complete a minimum of 30 weeks although most students decide to work a full year. Placements take place within a relevant industry.

The faculty running your course will offer the support of a Placement Coordinator. 

They’ll help you plan your placement so make sure you get the right experience for you. That includes offering help and support if you need to move to another part of the UK – and even another country – to get the most out of your time.

We’ve also built close industry links over the years – so our network of employers that are keen to work with placement students is always growing. Or if you’d prefer to arrange your placement independently, we can offer advice on how to do that too.

• Rank Xerox
• BT Labs
• Ford of France
• Dyson
• Johnson & Johnson.

A placement year is a vital part in developing well-rounded and industry-ready graduates. Why not read about some of our students’ experiences?

AccessBU: AccessBU provides you with the opportunity to tell us about your circumstances that are not always evident in your UCAS application. This widening access initiative also considers relevant criteria such as being in care or if you live in an area with a low participation rate in Higher Education - if you are eligible, your offer could be up to 16 UCAS tariff points below the published tariff.

Apprenticeships: We recognise the transferable knowledge and skills gained through apprenticeships and welcome applications from students with a Level 3 Advanced Apprenticeship recognised by the Institute for Apprenticeships. Each application will be considered on a case-by-case basis.

Deferred entry: We are happy to consider eligible applicants for deferred entry. If you have already submitted your application, please submit your deferral request through our website. 

Direct entry: We welcome applications from students who have previously studied at degree level at other institutions and wish to transfer onto a BU course. Our Recognition of Prior Learning (RPL) procedure enables credit awarded from one institution to contribute to a BU award, subject to an application process. Please visit our RPL webpage for more information.

Mature applicants: We recognise that mature applicants may have a wealth of experience rather than formal qualifications, so we’ll consider your application on these merits if included in your application. You’ll need to apply to BU in the usual way through UCAS and you may be invited to an interview to discuss your suitability for the course based on the experience you tell us about in your application.

We select candidates for this course by looking at your application. For that reason, make sure your application really stands out from the crowd, and leave us in no doubt as to why you should be joining BU. You will be offered a chance to have your portfolio reviewed by one of the tutors on the course. You can find some handy hints about filling in your UCAS form on our how to apply web pages.

We look at individual applications and make a tailored offer based on your potential to succeed on the course considering a range of factors, including your academic achievements, work and other experience, reference and personal statement.

AccessBU gives you the chance to tell us more about you and your life experiences if you haven’t had the same educational opportunities as other applicants. If you are eligible for AccessBU, your offer could be up to 16 UCAS Tariff Points below the published tariff.

These courses have compulsory manufacturing elements, using machinery in workshops. Students must complete a health and safety risk assessment before using the workshops, for their safety and that of others. As part of that assessment students provide information about any conditions or disabilities that might affect their ability to undertake manufacturing fully or safely.

If you have such a condition or disability, please let us know as soon as possible. You can contact our Additional Learning Support (ALS) service about this before or after making an application. We will then work with you to identify any support or adjustments you would need. Our ALS team works with the Faculty to seek to put in place reasonable adjustments and health and safety plans.

Exceptionally, it may not be possible to arrange for a student to access these courses without either over-riding their core standards or competencies or creating unacceptable risks to health and safety. If that is the case we will help you explore alternative course choices.

Our offer-making will typically be based on your most recent qualifications, including any required subjects where applicable. We'll consider all qualifications when assessing your application, although these may not be part of our offer.

If you do not meet the criteria of your original offer, we may still offer you a place. We will review your whole application and consider all academic qualifications (including those not in the offer) to see if you have the academic potential to succeed on the course. If we feel the answer is yes, we will confirm your place.

If you require a Tier 4 (non-EU) student visa to study this course please be advised that if you only complete the programme to Bachelor level (Level 6) you may not be eligible to apply for a Tier 4 student visa for a Level 7 (Master’s) programme in the UK at Bournemouth University or another university.

You will be prepared for a variety of roles once you've finished your course, including:

• CAD engineer
• Design & development engineer
• Product designer
• Product development manager.

• AnglePoise
• Bremont Watch Company
• Campbell Reith
• Cold Kit
• Dyson
• GRG Engineers
• GSPK Design Ltd
• Lancome
• Lush Retail Ltd
• MDM Props
• Princess Motor Yacht
• The Lion Press
• Thumbs Up
• Zeon.

Once you have completed an undergraduate Honours degree, you can further develop your education by studying for a postgraduate degree. Please visit our Postgraduate section for further details about our range of Master's degrees.

This course is accredited by the IED, which means you will have all the skills you need to get started in the industry as soon as you graduate.

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What’s included in your tuition fee?

Your tuition fee covers expenses associated with your course, including tuition materials, access to facilities, mandatory field trips and the following:

• Materials for laboratory and mandatory field-based teaching activity
• Support for finding placements (UK or abroad) and fieldwork, and non-financial support whilst on placement if this is part of your course of study
• A range of student services – advisors, help desks, counsellors, placement support and careers service
• The Library – access to a wide range of electronic resources (databases, e-journals and e-books), print and multimedia collections, subject librarians and study spaces
• Access to Brightspace, our virtual learning environment, which offers a responsive and personalised learning experience with powerful learning analytics capabilities, integrated social media and advanced video features
• IT labs (some open 24/7), wireless network, AV equipment to borrow
• Peer Assisted Learning (PAL) scheme
• Disability and additional learning support, according to individual circumstances
• The BU Language Centre to help you develop/improve foreign or English language skills
• 24 hours a day, 365 days a year security team
• A2-A0 Plots for CAD coursework
• Loan of lab coats and safety glasses.

Additional costs

We are committed to offering you value for money and ensuring there are no hidden costs while you are studying with us, therefore we have listed below any additional costs you may incur that are not covered by your tuition fee:

• Laptops, tablets and mobile devices and any software used on personal devices. Access to a personal computer is strongly recommended for your study. If you are experiencing financial difficulty, visit our website for information regarding hardship funds.
• Textbooks, general stationery and other supplies. Our award-winning library is stocked with a large range of textbooks and online resources, free of charge. The Students’ Union shops stock a wide range of stationery supplies on both campuses
• Accommodation and living costs. Please visit our website for more information.
• Travel costs for optional field trips, outdoor wear and footwear for mandatory and optional field trips (if applicable).
• Travel costs to and from the University campus. An annual bus pass can be purchased alongside your rent if you are living in halls of residence/Unilet accommodation or may be purchased separately
• Travel costs to and from your placement (both in the UK and overseas) if this is part of your course of study. Information about funding your placement year can be found on our website.
• Clothing or equipment costs required for your placement if this is part of your course of study
• SportBU membership.

While all aspects of the programme, including required field trips, are included in the fee, additional, optional or extra curricula activities may be available for which a student contribution is required.

If you need to repeat one or more units during your studies (with or without attendance) the pricing will be pro-rata of the full-time fee.

We offer a range of scholarships and bursaries to students who are beginning their studies at BU. Our website also provides details on living costs, budgeting and paying your tuition fees.

International (not Rep. of Ireland) students need to pay a non-refundable £3,000 deposit to secure their place on a postgraduate course. You will need to pay your deposit by the date stated in your offer letter. The remainder of your fee will be payable on registration/enrolment. There are two exceptions to the non-refundable rule on the deposit:

• You fail to meet the academic or English requirements of your offer
• You are refused a visa to enter the UK, provided the reason for the refusal is not a fraudulent application.

Russell's specialisms are computer aided Design (CAD), 3D printing technologies and information technology. He joined Bournemouth University in 2003 and has developed educational materials combining 3D modelling and 3D printing for undergraduates. He has been involved in consulting a defence company on its use of CAD with other Bournemouth University staff members.

Dr Bryce Dyer, a Senior Lecturer in Product Design, created a new limb for athlete Colin Lynch, which he used as he represented his country at the Rio 2016 Paralympic Games.

Associate Professor Dr Tania Humphries-Smith served as Chair of the Institute of Engineering Designers (IED), the UK’s only professional body representing those working in the many fields of engineering and product design.